THE ROYAL BOX
Animation | Digital compositing
a TIGRELAB riotous homage to WIMBLEDON´S MOST NOTABLE SPOT
commisioned by NOWNESS
Direction, art direction, animation: TIGRELAB
Illustration: MARIE NEGRETTI
EN We were commissioned by NOWNESS to create our own tribute to the glitz and glamor that was unleashed in southwest London.
The final two weeks in June sees the crème de la crème of British society descend upon the hallowed grounds of the All England Club to gawp at the lucky anointed few gracing the 74 seats that make up the Royal Box at Wimbledon… and to watch a little tennis too. Under sunshine and, more often than not, a multitude of downpours, the best players of the ATP and WTA such as Rafael Nadal, Maria Sharapova, Andy Murray, Serena Williams and Roger Federer battle it out on the courts. While play goes on, a feast of indulgence takes place, with around 282lb of strawberries consumed and 17,000 liters of champagne purchased throughout the fortnight. (text by Nowness)